Raise NOLA

Problem

The client was starting up a food redistribution charity in the Tremé neighbourhood of New Orleans. Shocked by the contrast between NOLA’s vibrant food culture and its residents’ food insecurity, she decided to create a service that redistributes food from local restaurants and grocery stores, as well as providing food education.

Solution

Create a brand identity for the charity that resonates with the end-users of the service - the hard working but underserved communities of New Orleans

Challenge

To create a brand that restores dignity to - and celebrates - individuals facing food insecurity in New Orleans by offering more than just a meal, but also community and hope.

Unity:
The intersection of cultures

Unity:
The intersection of cultures

Compassion:
The Fleur-de-Lis

Compassion:
The Fleur-de-Lis

Empowerment:
The wings of
the Brown Pelican

Empowerment:
The wings of
the Brown Pelican

Empowerment:
The wings of
the Brown Pelican

Tackling hunger to confront the deeper social injustices that fuel it — for the people who make New Orleans what it is.

Raise NOLA is a food redistribution charity that works with restaurants and grocery stores to redistribute food to underserved New Orleanians

Raise NOLA is a food redistribution charity that works with restaurants and grocery stores to redistribute food to underserved
New Orleanians

Strength

Strength

Strength

Resilience

Resilience

Resilience

Hard Work

Hard Work

Hard Work

Nature

Nature

Nature

Community

Community

Community