Pack.

Problem

Matt, an artist and baker from Melbourne, found that his home made organic dog treats were becoming highly popular. So popular they were being rolled out to stores nationwide. He needed an identity and packaging for his creations.

Solution

Create a brand identity that reflects Matt and his creativity, alongside packaging and key 

brand touchpoints.

Create a brand identity that reflects Matt and his creativity, alongside packaging and key 

brand touchpoints.

Challenge

Create an identity for Matt's brand that represents finding community, connection, and the power of creativity amongst dog lovers.

Create an identity for Matt's brand that represents finding community, connection, and the power of creativity amongst dog lovers.