Counter Culture

Problem

A new exhibition coming to New York required an identity as well as a range of promotional collateral across physical and digital.

Solution

Celebrating counter culture, the exhibition identity needed to reflect the spirit of nonconformism, radicalism, rebelliousness,   and subversion.

Celebrating counter culture, the exhibition identity needed to reflect the spirit of nonconformism, radicalism, rebelliousness,   and subversion.

Celebrating counter culture, the exhibition identity needed to reflect the spirit of nonconformism, radicalism, rebelliousness,   and subversion.

Challenge

To develop and identity for an exhibition that challenges preconceptions and pushes audiences out of their comfort zones.

To develop and identity for an exhibition that challenges preconceptions and pushes audiences out of their comfort zones.

To develop and identity for an exhibition that challenges preconceptions and pushes audiences out of their comfort zones.